Neterium SRL


Seven minutes to learn something new about FCC


05 - AI series - Is the single customer view still a myth?

In this episode, which is part of our series on AI in FCC, we listen to a conversation between Pascal Aerens and Eric Malherbe. Eric has been working as an expert and consultant in FCC technology for nearly 15 years.

Today’s conversation is focusing on a concept that looked like the holy grail of FCC, the “single customer view ”.

Eric and Pascal speak about their experience and wonder if this concept is now a reality or still a myth. To kick off the conversation, they remember how things started around 2008, when the term single customer view what first heard in FCC as part of the GRC trend.

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